Photo Breakdown #2
The Most Practical Explanation Of The Inverse Square Law You'll Ever Read
by Benjamin Weatherston - September 24, 2011

There's a little trick I use for lighting the cyc in a pinch and it has to do with the inverse square law of light. I'll tell you what the trick is but first you have to listen to my smarts. The inverse square law is an obscure property of light that almost every photographer knows about but few can adequately explain, let alone use to their advantage.
Creativity #1
Tools + Materials + Creativity
by Benjamin Weatherston - September 14, 2011

Creativity is the most precious commodity on the earth today and yet there is no limit to it. It can be cultivated but cannot be farmed. It will survive great trauma but easily dies of starvation. Without it, civilization (at least the one I want to live in) comes crashing to a halt.
Do you have a creative mind? How do you know? Maybe you just look creative?
Photo Breakdown #1
One of the hardest parts was just getting the kids in the door.
by Benjamin Weatherston - August 30, 2011

When asked to shoot a bunch of students for The Ann magazine's September issue, I immediately knew what style I wanted. It's a lighting set up I'd been wanting to do for awhile. It's technical without being complicated and polished without looking high fashion. I could show you the lighting diagram and photos of the set build but there was more to this shoot that just taking pictures.
Going Pro #1
Sometimes professional photography is more about money than photos...sorry.
by Benjamin Weatherston - August 23, 2011

Many photographers talk about "Going Pro." Some of them actually do it, some of them say they do it and really don't, most of them never do it. There is even quite a bit of dispute as to what "Going Pro" really means. Does it mean that you got paid for doing a job? Does it mean you earn a certain percentage of your income with your photography? Does it mean you have no other job?
Welcome!
Isn't mandatory blogging banned under the Geneva Convention?
by Benjamin Weatherston - August 21, 2011
More than a few people have asked for a blog and we always seem to give in to peer pressure. Why didn't we start with one off the bat? Because writing thoughts and opinions on the internet is not the best way to get a brick and mortar rental studio up and running. Oh, and I hate writing. I know quite a few writers and am completely amazed at the ability to sit down everyday and just start writing. I'm convinced that novelists are exceptionally gifted and journalists are just simply not human. Am I a daily blogger? Not in a million years. Am I a yearly blogger? That's a sure fire way to make sure no one cares what you say. So in the spirit of setting reasonable expectations, let's just say that we'll make the best effort we can.
